River Cottage x Teemill - New Circular Technology Disrupts Fashion

Circular fashion has arrived!

Here at River Cottage we love working with game changers, particularly in an industry that needs revolutionary action. When Teemill Store asked us to collaborate on their idea for a ‘circular t-shirt’ and the chance to start making a difference in the fashion business we were immediately on board.

The River Cottage Circular T-shirt is made from organic, plastic free cotton, manufactured from old t-shirts returned to the Teemill Store as worn out items and recycled into brand new tops. There is no waste and the process can be repeated many times. This is the first t-shirt of its kind so we are thrilled to be such an integral part of a new fashion approach. Appropriately, the tops produced celebrate our special birthday this year, 20 years of commitment to provenance, sustainability and environment.

The overconsumption of the fashion industry is shocking with over 100 billion items of clothing made each year and truck loads of textiles burned or buried in landfill every day. Working with Teemill on this project has been an insight into how different things could be. They have thought about each stage of the recycling process from modern technologies and a renewable energy powered factory through to products made as soon as they are ordered so there is no excess stock.

It’s a powerful move and we are wearing our new t-shirts with huge pride.

Buy your circular fashion T-Shirt for ladies here and men's here.

For more information click here.

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River Cottage x Teemill - New Circular Technology Disrupts Fashion

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